The World's 1st Detergent Cream
When you are washing with Crux no one needs to tell you what cleanliness means.
Top Sellers
Crux Baby Clothes Wash
Soft Wash for Soft Beginnings
Pure Care for Your Baby’s First Comfort
Built for both top-load and front-load washing machines, Crux InstaMatic dissolves instantly and gets to work from the first spin. Its fast-acting formula removes tough stains, controls foam, and protects fabric—so you get a deep, even clean without long wash cycles or extra rinses. Less time, less water, more freshness.
Just load, pour, and let InstaMatic handle the rest.
No Phosphate
No Scrubbing No Brushing No Bar Soap
Save Money. Save Space. Save the Planet.
No Phosphate
No Scrubbing No Brushing No Bar Soap
Save Money. Save Space. Save the Planet.
One for all, Crux for all
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Crux One Minute Wash is a fast-acting detergent cream designed for quick and effective bucket washing. Its powerful formula penetrates deep into fabric fibers to loosen and remove tough stains like oil, sweat, mud, and food within just one minute of soaking. Gentle on hands and safe for fabrics, it delivers a deep clean using less water and less product, making daily laundry faster, easier, and more eco-friendly.
Speclised Clothes to Kitchen and more
Beyond Clothes
Loved By Our Customers
Gentle Enough for My Newborn
“My baby has very sensitive skin, so I was scared to try new detergent. Crux Baby Clothes Wash is very gentle and still removes milk and food stains properly. Best baby safe laundry detergent I’ve used so far.”
One Product Replaced My Whole Cleaning Shelf
“I use this for clothes, floor mopping and even bathroom cleaning. Really works as a true all-in-one household cleaning solution and saves money also. Very useful for daily home cleaning.”
Perfect for My Washing Machine
“Using it in my front load washing machine and clothes come out fresh and bright with no residue. Very good washing machine detergent for both top and front load.”
Now I Trust the Fruits I Serve at Home
“After using Cauli, fruits feel cleaner and not sticky. I feel more confident giving fruits to my kids now. Must-have fruit and vegetable wash to remove pesticide residue.”
Founder's Story
It Started With Love, Not a Business Plan.
Crux was not created to sell a product. It was created to protect a loved one.
In 1999, when harsh detergents began causing skin allergies for his wife, our founder refused to accept that “this is just how it is.” He went back to the basics, experimenting day and night to create something gentler — yet strong enough to truly clean.
What he discovered became the world’s first detergent cream — a formula that washed faster, used less water, and stayed kind to skin.
What began as a small act of care inside one home slowly became a solution for many homes.
FAQs
Washing Redefined
Quick answers to what matters most.
FAQs
Washing Redefined
Quick answers to what matters most.
Yes, Crux Complete Cleaning Solution is an all-in-one cleaner that can be safely used for washing clothes, cleaning floors, utensils, bathrooms, tiles, and even vehicles. It replaces multiple cleaning products, saving money and storage space.
Yes, Crux is formulated to be gentle on hands while still being tough on dirt and grease. It is suitable for daily cleaning and does not cause excessive dryness when used as directed.
Absolutely. The powerful detergent cream formula penetrates deep into stains and easily removes oil, mud, food stains, and heavy grease from clothes, kitchen surfaces, and bathroom areas.
Yes, Crux uses less water, reduces the need for multiple chemical cleaners, and delivers high cleaning efficiency with small quantities, making it both eco-friendly and budget-friendly for households.